Download e-book for iPad: Advances in Corporate Branding (Journal of Brand Management: by John M. T. Balmer,Shaun M. Powell,Joachim Kernstock,Tim

By John M. T. Balmer,Shaun M. Powell,Joachim Kernstock,Tim Oliver Brexendorf

ISBN-10: 1352000075

ISBN-13: 9781352000078

This prestigious edited choice of articles from the Journal of name Management discusses the impression of analysis on our knowing of company model features and company model administration up to now. quite a lot of issues are coated, together with franchise model administration, co-creation of company manufacturers, alliance manufacturers, the position of inner branding within the supply of worker model promise, and the growth into new methods. Advances in company Branding is vital studying for these project a PhD programme or by means of higher point scholars searching for rigorous educational fabric at the topic and for students and discerning practitioners, performing as 'advanced introductions'.

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Advances in Corporate Branding (Journal of Brand Management: Advanced Collections) by John M. T. Balmer,Shaun M. Powell,Joachim Kernstock,Tim Oliver Brexendorf


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